INTERNATIONAL Marketing of the Oresund Region (IMO), an organisation set up to market the Scandinavian Oresund region, is to sponsor Virgin Media’s online travel section with a new microsite targeting young, upmarket travellers.
The southern Sweden and eastern Denmark region is marketed with the slogan ‘One Destination Two Countries’ by Visit Denmark, Wonderful Copenhagen, Malmo Turism, Position Skane and SAS. A microsite will promote the two cultures of the Oresund region as well as promoting the local nightlife and accommodation.
