THE Sharjah Commerce and Tourism Development Authority (SCTDA) is enhancing tourism promotion for the emirate of Sharjah, according to HE Sheikh Sultan Bin Ahmed Al Qassimi, chairman of the SCTDA.
During the authority’s annual ceremony at the Coral Beach Resort in Sharjah he said that this was achieved under the directions of HH Sheikh Dr Sultan bin Mohammed Al Qassimi, member of the Supreme Council and Ruler of Sharjah.
Al Qassimi explained that the authority implements promotional campaigns based on in-depth studies of the global economic changes, which provide it with an up-to-the-minute, in-depth understanding of the current situation, and enable it to act to preserve Sharjah’s image as the ‘Cultural Capital of the Arab World’ and a leading regional hub for business, tourism and culture.
“With the current global economic changes, we are extremely aware of our role and responsibilities in overcoming the challenges facing the tourism sector, fostering awareness among communities of the importance of tourism, and enhancing Sharjah’s presence at the regional and international level.”
“In 2008, the SCTDA was able to successfully launch our new promotional strategies and participate in international events,” he said.
“Our most important achievement of the year was the unveiling of the new Brand Sharjah, while the landmark new hotel classification law also came into force this year, enabling the hospitality sector to enter new phase of excellence in quality service and performance.”
Key milestones achieved by the SCTDA in 2008 included hosting world class entertainment and family oriented events such as the final round of the UIM Formula One Powerboat World Championship and the Sharjah-Etisalat Water Festival. n