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Jordan boosting tourism competitiveness

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Wadi Mujib at Dead Sea Jordan

THE Jordanian government has approved a number of measures designed to leave a positive impact on prices and visitor numbers to the Kingdom.
Announcing the measures last month, minister of Tourism and Antiquities Maha Khatib said the government would reduce the sales tax during 2009 on hotel rates from 14 per cent to eight per cent. She said the measure would be directly reflected by a drop in room rates.
“Combined with a drop in Royal Jordanian ticket prices”, the minister added, “The new room rates will mean cheaper package trips offered by tour operators to the Kingdom’s visitors from around the globe.”
The new government measures include streamlining entry procedures for citizens of India and China. The minister said the complicated visa process for these nationalities used to be governed by labour related issues. Indians and Chinese expatriates living in other countries can fly directly to the Kingdom and obtain the visa at the airport on condition that they can prove their residency in those countries.
The Tourism and Antiquities Minister also announced that Romanian citizens will no longer need a visa to enter Jordan, and will be issued an entry visa at the airport or any border crossing.
Khatib said the new measures were not designed to face the challenges posed by the global economic and financial crisis, as much as safeguarding the Kingdom’s tourism industry achievements. She said the tourism sector will not be dramatically affected by the global financial meltdown, because it is diversified and competitive.
She said a decision will be made soon to lower electricity bills for hotels, which currently pay the highest rate in the industrial sector.
The Jordan Tourism Board (JTB) has appointed a permanent GCC representation office provided by the Mohamed Al Geziry Consultancy based in Dubai.

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