MEDIUM Rare Advertising will be promoting Turkey as a tourist destination, for the third consecutive year after it won the tender for the Turkish Tourism Campaign.
The Turkish Culture and Tourism Ministry announces a tender every year and chooses the most creative campaigns that are able to reflect Turkey’s nature, culture, history, lifestyle, hospitality, dichotomies of east and west, and harmony between ancient and modern.
The global launch of the campaign was held in Istanbul last month, where managing director of Medium Rare, Haitham Hidmi, presented the MENA Campaign to a committee consisting of representatives of non-governmental organisations and academics.
Cumhur Guven Tasbasi, director general for Promotion in the Ministry of Culture and Tourism said “2009 promises to be a year of heavy tourism promotion for Turkey despite the global economic crisis. A massive new tourism promotion campaign in 80 countries starting in January will work to attract more visitors and strengthen Turkey as a global brand”.
