Singapore transforms its tourism landscape

Underwater World

A strong Singapore delegation is set to make its mark at the upcoming ATM to demonstrate the transformation of Singapore’s tourism landscape.

Driven by a collection of strategic tourism developments and attractions, the delegation is set to consolidate the island nation’s position as Asia’s travel destination of choice, reinforcing its reputation as a vibrant, exciting and a must visit city for every traveller, says the Singapore Tourism Board, which is confident that the pavilion will draw a high level of interest from the travel trade industry.
Representatives from Singapore’s major attractions, leading hotels and travel agents, including a number of first-time exhibitors, will be present, and plans are underway to showcase a model of the Formula 1Singtel Grand Prix street circuit to ATM visitors.
“Our ever increasing range of diverse activities, high profile events and world class attractions are key to enticing both new and repeat visitors from the Middle East to come to Singapore,” Jason Ong, area director for Middle East & Africa, Singapore Tourism Board.
With billions of dollars invested over the past few years, Singapore’s tourism industry has been a key driver of the country’s strong economic growth, generating an estimated $9.7 billion in tourism revenue in 2007 alone.
Exhibitors at the Singapore stand include major attractions such as the recently launched Singapore Flyer, the world’s largest observation wheel, the upcoming Marina Bay Sands due to open in end 2009, as well as Sentosa Leisure Group and Underwater World Singapore.
Renowned hotels and resorts including the Swissotel, Pan Pacific and Amara Resort will be present, while new luxury brands such as the St. Regis Singapore will make their ATM debut.
Middle East focused travel agents including Uniglobal Holidays, Discovery Holidays and The Traveller, Millennium Tours & Travel, Look Asia Holiday and Tradewinds Tours & Travel will be present to network with the estimated 23,449 travel trade from the region expected at the event.
Singapore’s exhibition stand will be located in the Zabeel Hall (# AS450) of the Dubai International Convention and Exhibition Centre.
The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. The STB aims to differentiate and market Singapore as a must visit destination offering enriching experiences through the Uniquely Singapore brand.