Emirates has announced a multi-million dollar programme that will cement the airline’s leadership in providing ‘best in the air’ travel experiences in all three passenger classes.
The investment will see Emirates introduce an enhanced version of its first-class private suites) lie-flat massage seats in business class with more personal space, economy class seats with extra legroom and the industry's largest personal TV screens in all classes across the airline's rapidly expanding, Boeing-haul Boeing 777 fleet.
The new onboard product will make its first appearance on the Boeing 777-300ER ULR (ultra long range) aircraft delivered this summer and its 777-200LRs, the first of which will be delivered in August this year.
Over the next 18 months, Emirates will receive 24 new aircraft fitted with this new product. Emirates will also be implementing an aggressive programme to retrofit its existing Boeing 777 long-haul fleet.
Tim Clark, president, Emirates Airline, said: "This massive investment firmly positions Emirates’ in flight product at the zenith and widens our competitive edge in long-haul travel. Our premium customers tell us, they want more personal space, and particularly on long haul travel and these considerations have been key in the development and refinement of our product.”
He added: "To put the scale of our investment into perspective, in the next 18 months we will spend about Dh180 million ($49 million)just to install our enhanced first class product onboard the brand new aircraft we are receiving, this figure does not include the enhancements in other classes of travel or the retrofit programme.”