Danat unveils new look for 5-star brand

from left, Preferred Hotels’ Richard Lewis with Danat’s Kate Beaven and Manoj Kanwal

DANAT Hotels & Resorts, a division of the Abu Dhabi-based national Corporation for Tourism & Hotels has refreshed its brand image with a contemporary twist to its existing identity, according to a Danat spokesperson.

The new look will be unveiled at the World Travel Market.
“The evolution of the brand has resulted in the refreshed look and feel, adding a contemporary dimension to the established Danat Hotels & Resorts ID, which is now in its third year,” she said.
The new identity will be rolled out across the brand’s collateral and promotional material. “Not only is the new look in step with current trends, it is also in line with future growth plans,” said the spokesperson.
“World Travel Market is the perfect platform to introduce the refreshed concept for the Danat identity to a captive trade and public audience and underscores the brand’s regional and international appeal,” she continued.
Aiming to capitalize on the growing reputation of the Arabian Gulf for exceptional hospitality and customer focused service, Danat Hotels & Resorts has established a name with that will be recognized as a quality mark by customers in the Middle East and overseas. The group owns or manages nine hotels in the region: the Danat Resort Jebel Dhanna, the Al Raha Beach Hotel, the Mafraq Hotel, the Liwa Hotel, the Mirfa Hotel and the Dhafra Beach Hotel, all in Abu Dhabi, two InterContinental properties, one each in Abu Dhabi and Al Ain, and the Hilton Rabat in Morocco.

The five-star boutique Danat Resort Jebel Dhanna is now a part of the Preferred Hotels and Resorts network, the second hotel within the group to be so associated.
“This adds to its global distribution and complements the highly successful partnership with the Danat-managed Al Raha Beach Hotel,” says the spokesperson. The signing of Danat Resort Jebel Dhanna with Preferred was a natural progression for the group-owned five-star property, she says. “This is a logical strengthening of the marriage of Danat-managed properties with Preferred Hotels and Resorts and further establishes the brand on a global scale while substantially increasing its reach across a number of industry sectors.”
The Danat Resort Jebel Dhanna offers 109 deluxe rooms, including four junior and two executive suites, six private waterfront villas, five F&B outlets and a wide variety of MICE and recreational facilities, all complemented by an 800-metre private beach.