Mediamark to relaunch magazine


The London-based Mediamark has won the contract to publish and re-launch Gulf Air's monthly in-flight magazine, Golden Falcon.

The firm will relaunch the magazine with the May issue.

The re-launch of Golden Falcon will play a pivotal role in Gulf Air's marketing strategy, which includes a $4.29 million advertising and public relations initiative to increase global awareness and reinforce brand strategy.

A new design will make the magazine easier to navigate, said Peter Moore, publishing director at Mediamark.