The London-based Mediamark has won the contract to publish and re-launch Gulf Air's monthly in-flight magazine, Golden Falcon.
The firm will relaunch the magazine with the May issue. The re-launch of Golden Falcon will play a pivotal role in Gulf Air's marketing strategy, which includes a $4.29 million advertising and public relations initiative to increase global awareness and reinforce brand strategy. A new design will make the magazine easier to navigate, said Peter Moore, publishing director at Mediamark.