Promo pays off for hotels as occupancy rates soar


Hotels in Dubai are continuing to report occupancy rates of between 70 and 100 per cent, local media reported.

The steady rise in occupancy has been attributed to the success of Dubai Summer Surprises, the report said.

August saw substantially higher occupancy in most of the 76 hotels and hotel apartments taking part in Dubai Summer Surprises 2001, compared to the month of July, the report said quoting hotel industry sources.

Many of the hotels took part in the Dubai Fun for Free promotion offering accommodation at rates ranging from Dh100 ($27.22) to Dh450 per night.

Under the package, hotels and hotel apartments offered an extra night's free stay on a three-night package in a hotel, or on a six-night package in a hotel apartment, the report said.

The Metropolitan Group of Hotels, which has four properties in Dubai, said it recorded occupancy of between 70 and 95 per cent, with the Metropolitan Beach Resort recording the highest occupancy.

The Renaissance Dubai Hotel reported occupancy of around 75 per cent, which goes up considerably on weekends.

While the bulk of the clientele comprises GCC visitors, the hotel also attracts visitors from the Indian subcontinent, Middle Eastern countries, Africa and Western Europe, the report said.

The Airport Hotel, comprising 116 rooms and 72 chalets, said it experienced very high occupancy of about 90 per cent since the start of Summer Surprises.

Golden Sands Hotel Apartments, which offers 700 furnished apartments, reported occupancy of over 85 per cent.

The 255-room Sheraton Jumeirah Beach Hotel reported an occupancy of over 85 per cent, with the bulk of guests coming from Europe, especially Germans and Swiss, the report said.

The Seashell Inn Hotel and its sister property, Pearl Residence Hotel Apartments, said occupancy rates stood at 95 per cent and 100 per cent respectively..