Reed launches City Break


Reed Travel Exhibitions, the largest global organiser of travel trade events, has launched a new exhibition focusing on the increasingly important city break sector.

City Break’s inaugural edition will take place in June 2006 at a city which will be announced soon. It will be supported by European Cities Tourism, the leading professional tourism network for European cities with a membership of 95 major cities from 30 countries.
City Break will be a unique business forum for city and regional tourist boards and suppliers of city breaks. It will give them the opportunity to meet specialist city break operators predominantly from key European source markets in a commercial environment with two days of buyer-driven, pre-scheduled appointments.
The event will also provide other networking opportunities including a welcome reception and gala dinner. In addition, exhibitors will have the opportunity to introduce their products to prospective buyers at a ‘Buyer Meets Supplier’ session, which will be held on the first day of the show.
Mark Walsh, exhibition director of City Break, said, “At present there is no travel trade exhibition dedicated to the city break sector – and it is one which is growing rapidly. In the last five years, travel habits have consistently changed with more people preferring to take regular breaks of 2-5 days instead of the traditional long summer vacation.
“Reed Travel Exhibitions recognised a potential niche in the exhibition calendar for a business focused event dedicated to this sector. We carried out initial research to a sample of our current exhibitors and buyers, which proved very positive.
“We have continued our research for the last year and believe we now have a very strong business proposition to all those involved in the European city break sector.”