Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched BeRAK, the UAE’s first government-led employee engagement and wellbeing platform for the tourism sector. The platform connects hospitality employees across the emirate, offering wellbeing programmes, expert consultations, professional development, updates and community-building features. BeRAK integrates gamification, rewards, live events, competitions and recognition tools to enhance motivation, teamwork and workplace satisfaction. Powered by Wellbees, the platform supports RAKTDA’s vision to improve liveability and strengthen Ras Al Khaimah’s reputation as an exceptional place to work, aligning with its ongoing commitment to people-first tourism and workforce wellbeing.