Regent Seven Seas Cruises’ new brand positioning aims to solidify its status as the world’s leading ultra-luxury cruise line. Complemented by an emotive global campaign titled ‘Nobody Does It Better’, the narrative captures the extraordinary vacation experience unique to The World’s Most Luxurious Fleet.
The reveal is a culmination of a significant multi-year evolution of the brand, designed to best position Regent for continued success, and reflecting their unwavering dedication to redefining luxury at sea.
“We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, travel partners, and team members all around the world. When guests sail aboard The World’s Most Luxurious Fleet, our goal is always to provide a seamless and carefree travel experience that is Unrivalled at Sea, exceeding each guests’ unique expectations in every way. We truly believe that across our fundamental brand pillars of immersive exploration, heartfelt hospitality, luxurious space and epicurean perfection, that nobody does it better than Regent Seven Seas Cruises.”
The promise of being Unrivalled at Sea is supported by four guiding brand pillars, which highlight key guest experiences that Regent excels at: immersive exploration, heartfelt hospitality, luxurious space, and epicurean perfection.
The very foundation of this brand promise lies in Regent’s unique value proposition as The Most Inclusive Luxury Experience.
Heartfelt hospitality is, however, a new pillar for Regent, to better capture the warmth, care and personalised attention delivered to each guest by the incredible onboard team.
These passionate team members attend to every imaginable detail, caring for each guest like family to deliver a seamless travel experience.
Decades of heritage, a relentless pursuit of perfection and Regent’s commitment to being the consummate host truly set the cruise line apart in the industry, and is consistently a top factor cited by guests for their strong brand loyalty.