Taj Palace Dubai vies for MICE business

Taj Palace Dubai’s ballroom theatre

The Taj Palace, Dubai’s niche hotel, will compete to acquire MICE business through its conference and meeting facilities.

Yannick Poupon, general manager of the hotel, envisions the hotel becoming a new choice for business travellers and meeting groups. “We are setting our sights toward building up our meetings and conference business,” he says. “The Taj Palace Dubai is gaining ground with meeting planners when our hotel was singled out as an option to host medium-size business delegates.”   
He adds, “The UAE has been aggressively promoted to the international market as a country with the fastest economic growth and with Dubai a growing regional hub in the Gulf region, business opportunities are flourishing year-on-year. The business generated from conduct of exhibitions, conferences and meetings are growing by leaps and bounds. We, at the Taj Palace Dubai, will try to tap our share of this market by providing meeting planners and MICE organisers more awareness of what unique offerings the Taj Palace Dubai can offer their delegates when they are in Dubai.”
Mohd ElKahla, associate director of sales and marketing adds, “annually there are exhibitions and events in Dubai where the hotel industry faces scarcity of supply due to the increasing demand each year. Taj Palace Dubai with its niche profile and strong unique selling points like its unmatched large and spacious rooms, video-conferencing, a digital congress system that allows simultaneous translation and state-of-the art audio video facilities, relaxing spa and recreation centers is well positioned to host medium size events tailored to the most discerning guests.”