KLM on-line enrolment for the Flying Dutchman a success

On-line enrolment came as a boon

KLM had an on-line enrolment option for their Flying Dutchman frequent flyer programme via the airline's website, whereby all new applicants last month were automatically entered into a draw to win two Economy class tickets once a year for five years, which will allow them to see half the world in half a decade.

Along with the draw KLM offered 450 free miles for each online enrolment during the promotion period.
Established more than ten years ago the Flying Dutchman frequent flier programme allows members to earn an award mile for each mile flown regardless of the mileage of the flight. The accumulated miles can be redeemed for a variety if awards ranging from free flights and flight upgrades right through to leisure and car hire packages and shopping.
“Frequent fliers are usually very busy people. With the the on-line enrolment option applicants were able to sign up for the Flying Dutchman in minutes in the comfort of their own office or home,” said Leon Weerts, regional marketing manager, KLM Royal Dutch Airlines. “The Flying Dutchman has been very successful in the Middle East thanks to the generosity and flexibility of the offer, which has been tailored to meet the varied needs of the customers of this region.”