News London is top choice for MICE November 2003 611 Share London is the place for the MICE market. A recent survey of international blue chip companies confirms that London is overwhelmingly the top destination choice for corporate conferences, taking 62 per cent of the vote. The survey results coincide with the launch of the recent edition of Incentive London, the new official guide to the capital for incentive, corporate hospitality, and event organisers published by Visit London Business and Conventions (VLBC).The guide, Launched at IT&ME this month, is jam-packed with inspiring ideas ranging from the traditional to the unusual and from the best value to the most luxurious.Ideas include receptions in the crypt of St Paul’s Cathedral, drinks on the balcony of Wellington Arch, swimming to underwater music at One Aldwych hotel and chartering a speedboat on the Thames. Unique venues featured in the guide include the British Airways London Eye, where you can have butler service in a private capsule, Vinopolis, the museum dedicated to the world of wine, and Wimbledon Lawn Tennis Museum.Mady Keup, head of Visit London Business and Conventions (VLBC) said: “We are delighted with the survey results, London is a unique city where culture and heritage are combined with state-of-the-art attractions, superb quality accommodation, fine restaurants, a vibrant theatre and highly professional support services. “Incentive London provides event organisers with everything they need to know about incentives in London - whatever the budget and requirements.”