Europcar has reinforced its position as a car rental leader in the Gulf and the Middle East by launching Europcar in Saudi Arabia thanks to collaboration with the Al Tayyar Group, a leader in the world of travel.
The Al Tayyar Group will represent Europcar in the Kingdom with a fleet of prestige vehicles and round-the-clock service. With the opening of Europcar in Jordan and Yemen with a similarly high-class fleet and service, Europcar is now present throughout the Middle East. By strengthening its network in Europe and Africa and with the opening of new territories in the Pacific with Australia, Asia, Caribbean and Central America, Europcar confirms its aim to regain its number one position in its home markets and be recognised as one of the three major worldwide brands.