Hilton campaign aims at wooing Mideast travellers


Hilton International is offering Middle East travellers the chance to experience and enjoy a longer and more rewarding holiday at no extra cost through its summer promotion, Hilton for Free!

With now more than 120 Hilton hotels worldwide participating in the Hilton for Free! promotion, including 13 Arabian Peninsula properties, Middle East travellers not only have more hotel options to choose from, they can also extend their summer escapes for free.

"Now in its sixth consecutive year the promotion has grown substantially with more hotel options than ever before, added incentives including airline miles, further discounts when booking through Visa card as well as free Hilton Honors bonus points," said Guy Epsom, regional sales and marketing director, Hilton International, Arabian Peninsula.

From now through to the end of September, Middle East travellers will receive extra free room nights, when booking for three consecutive nights or more at any participating Hilton International property.

For every three consecutive nights stay, guests receive one further night free, for every five nights stayed, guests receive two nights free and for every seven nights booked, guests will receive three extra nights free of charge. The summer offer is not only applicable to guests booking Deluxe Rooms, but also for Suites and Executive Floor rooms.

Enjoy further rewards by becoming a Hilton Honors member by simply completing an application form at any Hilton International hotel, log onto or call your local toll free number which can be found on the website.

As a member of Hilton Honors, Hilton International's multi-award winning customer loyalty programme, guests can take advantage of the unique 'Double Dipping' feature, by receiving airline miles with over 60 participating airline partners, as well as collecting Honors points at the same time.

As an even greater incentive, members of Hilton Honors will receive 500 bonus Honors points and double airline miles when booking their Hilton for Free! holiday.

In addition, Visa cardholders can enjoy a further 10 per cent discount when booking their holiday with their Visa card.

"By expanding the promotion, summer travel has never been more attractive with an array of exciting holiday destinations to choose from including tranquil beachside resorts, vibrant metropolitan cities, recreational playgrounds and ancient and cultural locations," added Epsom.

The Hilton for Free! promotion is being supported by a fully integrated advertising campaign, including a heavy online focus encompassing a new website created specifically for the programme,