Hertz wins top UK accolade


Hertz is the most trusted car hire brand in the UK, according to readers of the world's largest-selling monthly magazine, Reader's Digest.

Hertz received the accolade, following a Reader's Digest European Trusted Brands Survey. This was the third annual Trusted Brands survey conducted by Reader's Digest, which this year covered 18 European countries, detailing 30 product categories in each country.

Over 27,650 consumers responded to the survey, which asked them to vote for their most trusted brand and then rate them on a scale of one to five for quality, value, strong image and understanding of customers needs.

Reader's Digest is one of the most successful publishing stories in the history of global magazines. It now appears in 48 editions in 19 languages, with just under 100 million readers every month.