Holiday Inn has launched its four brand hallmarks - Sleep, Breakfast, Can Do Service and Rewards - in the Middle East, as part of a global campaign.
Identified through intensive research, the Hallmarks programme has been introduced to ensure these individual aspects of the Holiday Inn experience continue to be areas in which Holiday Inn hotels excel. "The Hallmarks are the core brand essence, and an integral part of every stay at a Holiday Inn hotel," said David Atkinson, area director of marketing, Six Continents Hotels. "There has been a great deal of investment at hotel level throughout the Middle East to introduce the Hallmarks programme in this region." Holiday Inn hotels and resorts across the Middle East are introducing a number of innovative measures to ensure their guests enjoy a quality night's sleep. Recognising that individuals have different preferences, and habits, when it comes to sleep, a unique pillow menu offered to all guests gives them a choice of five different pillow types. At the same time, new blackout curtains with parallel overlap curtain tracks will effectively block out early morning sunlight and piercing evening lights, which can both ruin a good night's sleep. To prevent guests in adjoining rooms from being disturbed, in-room televisions will be set to 45 per cent of volume capacity. Hallmarks is giving guests a start to the day by introducing Egg and Pancake Stations, and launching the all-new Breakfast Checkout. This allows guests to settle their bill at the breakfast table instead of at reception, meaning they have more time to relax before departing. "It's our aim to make Hallmarks translate into a personal experience for every guest staying at a Holiday Inn hotel or resort," said Atkinson.