Leading global hospitality group Centara Hotels & Resorts has been renamed Central Hospitality International (CHi).
This is a renaming of the management and holding company behind its collection of hotels. The hotel brands, products and services will remain unchanged.The introduction of CHi serves to differentiate the corporate brand and its member hotel brands, as well as to align the hotel group with the other eponymously named Central Group companies creating greater affiliation and synergy within the Central family.The inclusion of the word 'International' within the name signifies CHi’s intent to continue to expand its portfolio both in Thailand and international markets, becoming even more of a global player in the hospitality sector, it said. In 2016, the continued international expansion of the hotel group will see the introduction of additional hotel brands to the Central Hospitality International family. Today, the group includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra Hotels & Resorts and COSI Hotels.