UAE-based website Musafir.com and the Vienna Tourism Board, announced a joint campaign to promote Vienna as a key cultural destination for leisure travellers.
The partnership, which will seek to build cultural awareness and boost tourism to Vienna, includes an integrated online campaign to reach a wider demographic audience. It will highlight the wide range of cultural, artistic, and leisure options available for visitors to Vienna. 'We have been advertising Vienna in the Arabian market for some time now, but this is our first partnership with a local online travel agency on a large scale. Working with Musafir.com will help us show Arabian travellers that Vienna offers everything for a perfect holiday, all wrapped up in an attractive package deal,' says Julia Jakoubek, team manager of digital marketing at Vienna Tourist Board.'We are very proud to be associated with Vienna Tourism Board,' says Sachin Gadoya, managing director of Musafir.com. 'Having personally visited Vienna, I think it is a great place to explore. The city’s abundant museums and artistic avenues make it an ideal destination for art and food aficionados and culture enthusiasts.’’In line with the Musafir’s growth initiatives, the association with Vienna Tourism Board will aim at broadening their reach across diverse ethnic groups and develop interest in newer destinations. This association is in line with their Middle East growth plans and product upgrades due by the end of this year. Musafir.com also aims to play a vital role in acquiring customers through its mobile travel app, which was launched earlier this year and aspires to have 100,000 active users by the end of 2015.