Stawood Hotels & Resorts Worldwide has revealed the first 10 properties to receive its new Sheraton Grand designation.
One of the initiatives for Stawood’s Sheraton 2020, Sheraton Grand is a new premier tier recognising exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Properties in Bengaluru, Beijing, Dubai, Edinburgh, Miyazaki, Seoul, Taipei, Bangkok, Tokyo and Rio de Janeiro have been unveiled. By year end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans for 100 by early 2017. 'Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognise the need to better match guest expectations for the brand around the world,' says Adam Aron, Starwood chief execitive on an interim basis. 'Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.' Sheraton Grand follows several other recent announcements under the Sheraton 2020 plan, including the introduction of the new imaginative Paired lobby menu, the richest SPG promotion in the history of Starwood, and the launch of the brand’s new visual identify and re-designed website, Sheraton.com. A nod to the plan’s clear five-year vision, Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.