Frasers Hospitality UK Holdings Limited, a wholly owned subsidiary of Frasers Centrepoint Limited (FCL), has acquired Malmaison Hotel du Vin (MHDV) group of boutique lifestyle hotels for £363.4 million ($573.6 million).
MHDV owns two upscale boutique lifestyle brands – Malmaison and Hotel du Vin – comprising 29 boutique lifestyle hotels and 2,082 keys across 25 cities in the United Kingdom. “FCL’s strategy remains focused on achieving balanced growth across asset classes and diversifying our earnings profile. This acquisition is important as it doubles our offerings in Europe to about 4,000 keys and it propels Frasers Hospitality to be one of the leading hospitality players in this market,” said Lim Ee Seng, Group CEO of FCL.
Both Malmaison and Hotel du Vin enjoy healthy average occupancies of over 80 per cent for the last three years and achieve superior Revenue Per Available Room (RevPAR) against their peers. “MHDV provides a tried and proven DNA in the boutique lifestyle segment for us. The purchase of Malmaison and Hotel du Vin perfectly complements our brand portfolio and gives Frasers Hospitality a platform to expand into the fastest growing hospitality sector. We look forward to building on this success with future development in the UK, Europe and Asia,” says Frasers Hospitality’s CEO, Choe Peng Sum. “With these two best-in-class lifestyle brands, we are on track to reach our goal of operating 30,000 keys by 2019.”
Founded in 1994, MHDV’s management team has developed a unique collection of premier boutique hotels throughout the UK, specialising in the conversion and repositioning of iconic heritage buildings to capture the upmarket segment of leisure and business travellers. Today, affluent travellers seek unique and memorable experiences in their choice of accommodation, often preferring personalised lifestyle experiences over mass-market offerings. “Travellers are turning away from cookie-cutter hotel offerings and looking for lifestyle experiences. MDHV is key in developing this format and remains at the heart of its development.”
Hotel du Vin has an elegant and eclectic style, with trademark bistros and an emphasis on outstanding wine that forms the heart of each of its 16 hotels. It is the winner of accolades such as Business Traveller Best Small Hotel Group In The World and a Gold Award winner by Conde Nast for design and ambience and the awards are credited to Hotel du Vin’s unique and stylish concept.
Malmaison is a daring lifestyle brand and so much more than just 13 hotels but places sought after to dine, drink, meet as well as sleep. The market leader in the boutique concept, Malmaison has won Best Small Hotel Chain at the Business Travel Awards for four consecutive years.