Nicole Scherzinger, former Pussycat Dolls lead singer and multi-platinum selling solo artist helped British Airways launch the latest innovation, which allows customers to experience destinations in a virtual world before booking. The carrier is using ‘Oculus Rift’ virtual reality headsets to bring three iconic US experiences to life through high grade, 360 degree video – riding a bucking bronco in Texas, roller skating down the boardwalk on a California beach and ice skating overlooking New York’s famous skyline.