Nicole Scherzinger, former Pussycat Dolls lead singer and multi-platinum selling solo artist helped British Airways launch the latest innovation, which allows customers to experience destinations in a virtual world before booking. The carrier is using ‘Oculus Rift’ virtual reality headsets to bring three iconic US experiences to life through high grade, 360 degree video – riding a  bucking  bronco  in  Texas,  roller  skating  down  the  boardwalk  on a California beach and ice skating overlooking New York’s famous skyline.