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Kenya turns to Middle East travel trade

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The Masai Mara in Kenya

KENYA Tourism Board has launched a new travel agents online training programme, designed specifically for the Middle East market.

The programme has five unique modules, each providing travel agents with an in-depth look at the wide variety of tourism products available throughout Kenya. It will train agents on key aspects of Kenya’s tourism industry, from visa information to various national parks and other aspects of Kenya that are not as well-known across the region such as the world class diving available of the coast, and the various Unesco World Heritage sites.

Fatma Bashir, regional marketing manager for Kenya Tourism Board, said: “We have launched our online training programme to help remind trade of the beauty of Magical Kenya. Many people have a broad idea of the destination, and focus mainly on the safari product, but through this training programme we hope to show a whole new side of Kenya to the travel trade in the region, from world class beaches to the second highest peak in Africa.”

From adventure sports such as white-water rafting and bungee jumping to a relaxing game of golf, Kenya has it all. The East African nation has its fair share of museums and monuments for the history enthusiast, including prehistoric sites of interest.

Agents who register and complete the course will receive preferential selection on future familiarisation trips carried out by Kenya Tourism Board. To register for the online training programme, visit www.onlinetraveltraining.com/free-courses/providers/kenyaexpertgcc

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