VISITBRITAIN unveiled the second edition of the ‘Dunes to GREAT Britain’ marketing campaign for the UAE in mid-November.
In 2013, the first edition ‘Dunes to Dales’ focused on discovering Manchester and the Yorkshire Dales through four GCC nationals who cycled through the Dales. This year, social travel pioneers Peeta Planet’s Mohammed and Peyman AlAwadhi introduce ‘Dunes to Peaks’, which maintains Manchester as a city base and introduces the Peak District, a world-class holiday destination, just 45 minutes’ drive from Manchester, which offers fabulous countryside holiday experiences. The AlAwadhi brothers were joined by GCC social media enthusiasts living in Britain. The Abduls, fashion bloggers from Saudi Arabia, and Sara Al-Hamad, the Kuwaiti food author, played a vital role in showcasing the shopping, fashion, food and lifestyle opportunities that the countryside has to offer, joining the brothers on some of their most exciting experiences. Their adventure is captured on the newly launched Arabic version of VisitBritain’s website, lovewall.visitbritain.com.GCC residents also stand a chance to win a ‘Dunes to Peaks’ experience by entering the competition on www.visitbritain.com/dunestopeaks by creating their own itinerary based on what they liked. Sumathi Ramanathan, VisitBritain’s regional manager, Asia Pacific & Middle East said: ‘Britain welcomes just fewer than 600,000 visitors from the GCC and the majority of them spend their holidays in the big cities as the awareness of a British countryside holiday is still low. With the new Arabic website, travellers have the option of researching a variety of holiday ideas in Arabic and we hope they will be inspired to extend their city breaks into the beautiful countryside.’