ACCOR HotelServices Middle East has signed management agreements with Alesayi Group to operate three hotels in Jeddah, the Kingdom of Saudi Arabia, as part of a wider project combining office, retail and hospitality components. The hotels comprise a Novotel containing 275 rooms, an ibis with 250 keys and an Adagio consisting of 150 apartments.
“We are pleased to further strengthen our relationship with Alesayi to develop this prime project. With its distinctive and iconic design, we believe it will become a new landmark in the city, offering a unique, multi-segment scheme, comprising a midscale hotel, economy hotel and serviced apartments,” said Christophe Landais, Chief Operating Officer for Accor HotelServices Middle East. “These signatures will also mark a key milestone for us as they have brought us to our committed target of 100 hotels in the Middle East and we are extremely proud of this achievement.”The project will be located in one of the most vibrant areas of Jeddah and will be highly visible on a strategic artery of Al Andalus Road, which is the main access and egress road to Makkah. It will also be in close proximity to the Corniche and leisure areas of the city, and situated next to the world’s tallest flag, which is currently being built. The project is currently at planning and design stage, and is due to be completed during the first quarter of 2018. Landais concluded, “Joining forces with Alesayi for this project builds on our existing partnership agreement to develop an ibis network in KSA, consisting of a minimum of 10 hotels, by 2018. It also enables us to put into practice in this region our strong global experience in developing and managing multi-brand projects. Accor, with its wide spectrum of international brands spanning from economy to luxury segments, is in position to successfully cater to the needs of the Kingdom’s travellers in all market segments.”Accor currently operates 66 hotels with more than 16,000 rooms in the region and has 34 hotels under development, thus reaching its key milestone of 100.