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AFFORDABLE Car Hire, the UK’s leading independent car hire firm, is planning to celebrate its 10th birthday at World Travel Market. The award-winning company has spent a busy past 12 months consolidating its commitment to the travel trade industry and is now looking forward to continuing its drive to forge new global partnerships.

Angela Day, CEO of Affordable Car Hire, says,  “As always, we will be talking to our agents about the changes we have introduced to make their lives easier such as our new ARTS training academy, whilst looking to the future to see what other innovations we can make to support them in the short and long term.”

Affordable Car Hire has continued to strengthen its worldwide representation through new partnerships in Russia, South Africa, Italy, Denmark, Netherlands, Ukraine, Ireland and Turkey and it is now looking to capitalise on sales opportunities in other countries including Germany and the USA. As part of its tenth birthday celebrations, Affordable will be holding an invitation-only party at its stand on Wednesday, from 5pm to 8pm, and the company will also run a raffle in aid of the trade charity charity Just-a-Drop Travel.

GOLF AND CAR HIRE

In other car hire news, Hertz Portugal has partnered with MyCaddyMaster to offer an innovative new service to golfing fans. An industry first, this service will enable Hertz customers to make the most of their golfing break, without the worry of any additional baggage fees or lost luggage.

The service allows golfers to order top quality clubs online and find them waiting in the boot of their hire car the moment they arrive at Portugal’s Lisbon and Faro airports. At the end of their golf break, customers can conveniently drop off their golf bag and car at the same place before flying home, without any of the hassle of carrying heavy bags during their journey.

The partnership was inspired by the surge in popularity of golf holidays, with around 1.3 million European players now making regular trips abroad to enjoy their favourite sport. With airlines now charging around a fortune to transport a set of golf clubs, the demand for equipment hire while on holiday is greater than ever before.

The service also ensures that customers are not left struggling to cram their luggage into a car that is too small. More than 350,000 of the six million golf players across Europe descend on Portugal each year.

AVIS IN SINGAPORE

“Singapore is one of the famous tourist destinations in Asia and the demand for rental vehicles is high and growing,” says Patric Siniscalchi, president, Latin America/Asia-Pacific, Avis Budget Group. “The expansion of Budget in Singapore illustrates our commitment to serve the growing market and that we are well-positioned to capture incremental volume and revenue within this fast-growing travel market.”

Budget Car Rental announced the official opening of its two newest car rental locations in Singapore. These two new locations bring the number to a total of six Budget Car Rental stations over the past two years since it started operations in Singapore.

Value-conscious residents and travellers within the area who are in need of a temporary transportation can now rent, self-drive, relax on a weekend getaway and enjoy the benefits of great rates.

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