BURJ Al Arab Jumeirah has taken rejuvenation and wellness to new heights (150 metres above sea level to be exact) with the launch of male sauna and steam spa lounges with a view of the World Islands and Downtown Dubai.
Sleek, smart and sophisticated, the new panoramic spaces feature exceptional visibility at all times thanks to a rare fog-proof glass. The steam lounge also has a special crystal frame which, when heated, becomes covered in a veneer of ice, against the exquisite mosaic tiles designed exclusively for Burj Al Arab. The steam and sauna lounges are equipped with ‘chromotherapy’ colour light systems, increasing energy and relaxation. These new additions further complement the spa’s exquisite panoramic infinity pools and plunge pools.In other news, Burj Al Arab has been awarded the title Best Social Media Presence by an Individual Hotel, Property or Resort by Skift, a travel intelligence and marketing platform. During a seven-month period starting from January 1 this year to July 31, the hotel achieved record engagement figures with more than six million likes, comments, shares and views across Facebook, YouTube, Instagram and Twitter.The hotel also committed to a yearlong partnership with #MyDubai, an initiative that invites residents and visitors to hashtag their social media images #MyDubai to create the world’s first autobiography of a city. On the last Thursday of each month, the five best images are projected onto Burj Al Arab’s iconic sail.Other Skifties award winners included TripAdvisor for Best Branded Facebook Account and Lonely Planet for Best Branded Instagram Account.