CITYMAX Hotels, a UAE home-grown mid-market brand, has three new projects under development in the UAE, all scheduled for completion by 2017.
All three new hotels will reflect similarities in exterior design with each also incorporating features such as a roof-top pool, bar and sun deck. Room interiors are currently under design and will all be an average of 25 sq m in size.On the UAE hospitality scene since 2009, Citymax Hotels has been instrumental in supporting the development of the UAE as an affordable destination, widening the appeal of the city to a variety of different market groups. Promising value for money with a desirable combination of business and leisure features, Citymax Hotels understands the needs of the modern traveller and is committed to providing quality accommodation to the growing number of international travellers and local guests at affordable rates.“With mid-market hotel development high on the agenda for both government and private sectors in the UAE, Citymax Hotels is currently expanding its successful business model within the UAE with plans to reach out into the GCC in the next few years,” comments COO Russel Sharpe.AL BARSHA, DUBAICitymax Hotels Al Barsha will be welcoming a new tower by 2016. Located close to the existing property it will feature 120 rooms with City Cafe – the all-day dining restaurant concept for the group plus one additional bar. Integrated into the existing operation, guests staying at either hotel will be able to dine in the various outlets and charge it to their room.RAS AL KHAIMAHThe next to open will be Citymax Hotels Ras Al Khaimah, centrally located by the creek in the Al Nakheel area of the city. Close to Manar Mall and only 15 minutes from RAK Airport, the hotel will cater to both business and leisure travellers with meeting rooms, restaurants, roof-top swimming pool and exclusive beach access.BUSINESS BAY, DUBAIBy 2017, the new property located in the rapidly developing Business Bay will be ready to welcome guests. With a light, airy two-storey high atrium lobby, three restaurants and bars plus meeting rooms and extensive banqueting facilities, Citymax Hotels Business Bay will set new standards within the budget hotel category. Distinguished by its high-quality restaurant outlets, Citymax Hotels will also be developing additional new concepts to appeal to the new millennial traveller as well as rolling out existing brands in the new properties.“At Citymax Hotels we offer great value. Our outstanding comfort, service and facilities are those of a four-star hotel yet at affordable prices with extraordinary value for money. Citymax Hotels are designed to trim the costly frills and redirect savings to guests without sacrificing comfort, design and functionality,” says Sharpe.“The budget hotel category will be one of the most fiercely competed categories in the region in the coming years,” he predicts.RENOVATIONS GALOREHaving introduced 100 per cent sustainable Lavazza Tierra coffee to the newly designed espresso bar in Citymax Hotels Al Barsha during summer 2013, the successful design and concept will now be rolled out in Citymax Hotels Bur Dubai, giving the coffee corner in the hotel’s lobby a new bright fresh look. Opening to guests in September, Lavazza-trained baristas will be on hand to serve fresh Lavazza Tierra coffee for dine-in or take-out 24 hours daily. Room delivery will also be offered.At Citymax Hotels Al Barsha, The Huddle Sports Bar will be enjoying a soft makeover to increase the number of dining tables. The menu will also be refreshed, keeping old favourites, but with some exciting new additions to enjoy whilst watching your favourite sports on the big screens.Also at Citymax Hotels Al Barsha, Maxx Music Bar & Grill will enjoy the addition of a dining area where guests will be able to enjoy dishes from the newly created menu whilst rocking to the latest beat from the resident band.The preferred choice among travellers for its premium service, intelligent design and convenient locations at affordable prices, Citymax Hotels is also well known for great value meals in home-grown branded restaurants – now even better.