DANIEL Hulme, an industry pioneer in superior inflight cuisine for the corporate aviation market, has announced the creation of an independent company and revamped brand – On Air Dining.
“After four great years’ building expertise in the inflight cuisine arena in partnership with the Alison Price & Company brand, now is the right time to branch out as an independent dedicated aviation dining experience provider. We’re developing the business with new ownership, new investment, and a new brand to send out a clear and focused message that On Air Dining is the benchmark for the provision of a unique dining experience aboard business jets,” managing director Daniel Hulme said. “As the investment supports the business growth, so the identity will clarify our international position within the aviation sector. The name says exactly what we do; the styling is modern, fresh and contemporary, reflecting my vision to offer clientele the world’s leading inflight dining experience,” he added.On Air Dining’s predecessor came to market just over four years ago and quickly established itself as a leading provider of inflight dining and concierge that not only improve the customer experience but supports the flight attendants and technicians through provision of food handling and free culinary presentation training. Hulme and his team have already introduced tailored international menus including Russian, Arabian, Nigerian, Japanese and, most recently, Chinese selections, ensuring the company can provide its international client base with the best in airborne cuisine. Hulme has ambitions of expanding On Air Dining’s global presence over the next five years and bringing further international flavours to the mix.On Air Dining gets valuable business from private aircraft owners in the Middle East. The company is currently creating a new Arabic menu, in partnership with a high-end Arabian restaurant (yet to be named) to continue to provide halal dishes of the finest standards.“The Middle East is a significant market for us and one that we are continuing to develop in our long-term business plans,” concludes Hulme.