AURIS Metro Central Hotel Apartments are located off Sheikh Zayed Road in Tecom, adjacent to Dubai Internet City Metro Station. The UAE property offers 210 apartments ranging from 40 to 85 square metres. The hotel ,which has completed its second year of operations, attributes its success to realigning the room categories in order to better meet the needs and expectations of the market. An increase in the guest services and facilities allows the hotel to offer the best fit for the target markets’ budget and requirements.
Since opening, the management team has focused on establishing a loyal repeat clientele alongside a market mix that covers both long and short stay guests. This strategy has created a point of balance ensuring stable year round demand with little impact from the traditional seasonality of the Dubai market arena.From a holistic perspective, the hotel apartment market in Dubai is growing steadily due to the increasing need for flexibility, space and privacy. The increasing prices of the residential rental market offers Auris Metro Central a unique opportunity to position itself and to continue building on the niche market that the hotel apartment product caters for. Although Auris hotel management is firmly committed to investing in the product’s interior décor to match the unique modern exterior and to deliver an up-to the minute guest experience; the key focus is on the soft factors of service delivered by a friendly and happy staff.