The Fitur 2014 app generated more than 4,000 downloads, with some 3,800 active users from 33 countries consulting more than 8,000 content items published through the application relating to the International Tourism Trade Fair (Fitur) held in Spain earlier this year.
The purpose of this application developed by the State Corporation for Tourism Innovation and Technology (SEGITTUR) was to enhance the experience of users who visited the trade fair, helping them to locate exhibiting companies and obtain up-to-date information regarding all of the events at Fitur. Users were also able to create a personalised agenda featuring all of the activities and conferences of interest to them.
Throughout the course of the trade fair, the application exceeded the figure of 265,000 impressions, with the contents relating to Fitur Know-How & Export, FiturTech and FiturGreen being the ones that generated the highest levels of interest amongst users. Specifically, the conferences relating to "Key Aspects Regarding Internationalisation and Enterprise" (Fitur Know-How & Export), the inauguration of Fiturtech and its conference "Where Do We Come From and Where We Are Headed", followed by the conference "Sustainability of the Tourist Destination", were the most important contents for users on the Fitur 2014 app. One of the main new features offered by the application was its ability to identify the most visited sections of the trade show. The application also provided information regarding the average amount of time spent at the trade fair by visitors. This came to 244 minutes, both on the days set aside for members of the trade and on the days devoted to the general public.
