INTERNATIONAL Airlines Group (IAG) has renewed its multi-year, full content agreements for British Airways and Iberia with Travelport, a leading distribution services and e-commerce provider for the global travel industry.
The agreements, which take place with immediate effect, give Travelport-connected travel agents worldwide access to published fares and inventory on all British Airways, Iberia and Iberia Express flights. In addition, the airlines will continue to work with Travelport to add ancillary content.
Both airlines are also working with Travelport to try its rich content and branding technology, a component of the Travelport Merchandising Platform. The technology allows airlines to control how their content and ancillaries are visually presented and described to travel agents, much in the same way as on their own websites.
“Both British Airways and Iberia are important, long-standing strategic airline partners and I’m delighted that we are announcing these agreements,” said Robin Ranken, Head of Airline Relationships for Travelport in Europe. “We have made significant progress delivering a unique merchandising offering and this, combined with our extensive global network of connected travel agents, enables us to offer extraordinary value to our airline partners.”