WITH business travel continuing to consistently outperform leisure in the UAE hospitality sector in recent years, according to an October 2013 report from Euromonitor International, the importance of the meeting product to hotels across the region is set to be discussed and showcased at the 2014 Gulf Incentives, Business, Travel and Meetings (GIBTM) exhibition.
Meetings and incentives arrivals accounted for almost 50 per cent of all business arrivals in 2012 and new and existing hotels across the country, and indeed the region, are now paying increased attention to their meetings product and packaged group rates in order to capture additional market share. Those exhibiting can expect to meet over 300 regional and international buyers from leading corporate, association and governmental organisations, who have business to place within the region.
International research firm Aranca’s Middle East and North Africa Tourism & Hospitality Report 2013 highlights the attractiveness of the region with its expanding calendar of high-profile events, which is also encouraging significant investment into the Mice industry.
As demand for meetings space in hotels continues to grow, venues are also becoming increasingly creative in terms of both actual meeting room configurations as well as the menu of services and packages offered to clients, especially those who are looking for truly unique locations.
Rotana, one of the region’s leading business hotel groups, is expanding into frontier markets such as Iraq, Syria and Afghanistan, as well as other regional markets such as Bahrain, Egypt, Lebanon, Oman, Qatar, Saudi Arabia, in addition to the UAE, where it is present in all seven emirates.
In Dubai, JW Marriott Marquis is positioning itself as the first hotel in the region with the capacity to sleep, feed and entertain 1,000 delegates at the same time with 1,608 rooms, two ballrooms, 32 meeting rooms and a total of 55,488 sq ft of meeting space.
The Park Hyatt Abu Dhabi meanwhile, is taking tailored meetings experiences to the next level with the launch of The Residence – the UAE’s first residential-style event facility for business and social gatherings. Also, the Hyatt Capital Gate Abu Dhabi, one of the landmark hotels in the UAE, understands the importance of business gatherings. With its location next to Adnec (the venue for GIBTM), it has four state-of-the-art ‘Salons’ focused on upmarket corporate meetings.
And it’s not just the product. Many hotels and Mice operators are getting creative with their group packages as well, including tours, tickets for concerts or sporting events and also offering two-centre meeting and incentives such as wadi-bashing in Oman combined with a contrasting city break in Dubai, or Egypt’s unrivalled Pyramids with a Red Sea resort combination.
New initiatives for GIBTM 2014 include the Business Travel @GIBTM, a full day of networking for the business travel industry, with attendees invited to participate in the corporate travel networking session sponsored by the Hyatt Capital Gate, corporate travel conference programme and GIBTM knowledge hub seminars, as well as the GIBTM Official networking reception sponsored and hosted by Yas Island on March 25.