THE Park Regis Kris Kin Hotel Dubai says ITB Berlin will provide a platform to promote the UAE property’s facilities in the run-up to Dubai’s Expo 2020.
“We are all working to meet the 20-million visitor target set for 2020 and a global show such as ITB enables us to meet with the major players in the tourism industry to set out our brand of hotels for future growth,” says Scott Butcher, the general manager of the 390-room five-star hotel.
“It is a hugely exciting time for Dubai’s tourism industry and despite the fact that hotel numbers are set to double, this competition will be beneficial both for guests and the hotels themselves, which will have to be at the top of their game to win business, whether it is tourism, corporate, meetings or incentives.”
Butcher adds: “With Emirates and Fly Dubai set on a trajectory of growth, Dubai can now offer both access and accommodation options and these factors are of enormous interest to the global travel trade.”
Meanwhile, global growth related to its parent company StayWell Hospitality Group will be another focus for the Park Regis Kris Kin Hotel Dubai’s team at ITB, says Butcher.
The group recently added five new hotels to its network in New Zealand, having Park Regis and Leisure Inn properties in Wellington, Auckland, Dunedin, Rotorua and Picton and is closer to its target of 100 hotels by 2016. It has already secured eight hotels in India, a new resort in Bali and will open its first UK property in Birmingham this year.