VIDA Downtown Dubai, which opened its doors last summer, is gearing for its first visit to ITB Berlin. “This year will mark Vida Hotels and Resorts’ first time at ITB Berlin, where we will be exhibiting alongside Emaar Hospitality Group’s five-star brand, The Address Hotels & Resorts,” Stefan Viard, general manager, Vida Downtown Dubai, tells TTN.
He continues: “We will be looking to raise awareness on the brand’s differentials at the exhibition. Vida means ‘life’ in Spanish and we stand for the warmth, simplicity and youthful vitality of hospitality. We create a stimulating environment for the younger business and leisure tourist segment, which demands all the frills of modern luxury travel but none of the fuss.”
According to the ITB World Travel Trends Report 2012/2013, more than a third of travellers are aged 15-34, and this demographic is replicated in the Middle East, where two-thirds of the population are under the age of 30. Dubai further serves as the hub for a vast youth of over 2 billion people below the age of 25 years across the Middle East, Africa and Asia.
“Following the successful launch of our flagship property, Vida Downtown Dubai, we are now looking to penetrate various market segments,” says Viard. “Our goal is to promote the lifestyle differentials of Vida Hotels and Resorts within the UAE and the GCC, while exploring opportunities in key markets that Emaar is present in.”
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Vida Downtown Dubai…trendy and contemporary |
Vida Hotels and Resorts targets and caters to markets reflective of Dubai’s tourist demographics. These include the GCC, Australia, China, Germany, India, Japan, Russia and emerging markets.
Vida Downtown Dubai has 156 rooms with state-of-the-art technology and amenities including an outdoor swimming pool and deck. Each room is fitted out with flat-screen televisions, complimentary high-speed internet access, 24-hour room service, and tea and coffee facilities.
Vida Downtown Dubai is envisaged as a paperless hotel with all room service orders being taken on HITV, highlighting the hotel’s introduction of the latest technologies for its guests. Serving as a social hub where people can connect, Vida Hotels and Resorts is also differentiated by its modern architecture with a fashion-forward interior concept.
Formerly the Qamardeen hotel, Vida Downtown Dubai lies in the heart of Emaar’s Downtown Dubai community in Dubai, UAE.