RIXOS The Palm Dubai in Dubai, UAE, will aim to retain its customer base while reaching out to new markets.
Speaking to TTN ahead of Rixos’s participation at ITB Berlin, hotel manager Mouhamad Hadla says: “Our goal for 2014 is to retain our loyal customers and ensure that they are return to Rixos The Palm Dubai. We will also be looking at markets we have not reached before through specialised social media and mobile marketing campaigns.”
Rixos’s Palm property combines facilities for both leisure and business, with family entertainment, meeting venues and business services spread over an area of 10 acres.
Its Rixy Club offers entertainment for the hotel’s younger guests including a baby-sitting team that provides a secure and safe child care service.
Rixos The Palm food and beverage options include A La Turca, L’Olivo Ristorante, Salt Seafood restaurant and Biber Lounge. Its Rixos Royal Spa, meanwhile, is said to offer a “haven of serenity in a lavishly decorated venue”.
One of the best features of Rixos The Palm Dubai is its beachfront location, says Hadla. “We offer two types of memberships allowing guests the opportunity to use our facilities as they feel best. Most of our patrons are overseas guests from colder countries who come to enjoy Dubai’s warm climate.”
Rixos Hotels recently opened its upscale “all inclusive” Rixos Bab Al Bahr on Al Marjan Island in Ras Al Khaimah, reaffirming the fast-growing, luxury hotel chain’s commitment to expand in the UAE and across the region.
In Europe, Rixos opened the Rixos Flüela Davos in Switzerland, a 146-year-old property located in the Swiss Alps, and the Rixos Krasnaya Polyana in the Russian city of Sochi, which last month hosted the 2014 Winter Olympics.
Also, two of Rixos’s key properties in Turkey – the Rixos Tekirova and Rixos Beldivi – are under refurbishment and will reopen as premium resorts in the second quarter of this year.