Al Rabia 107.8 FM, in collaboration with Seychelles Tourism Office Middle East, Cleartrip and Kempinski Seychelles Resort, offered a trip to the Seychelles Islands as the grand prize. The winner and his family stayed at the Kempinski for three nights and explored Mahe on a full-day tour. The two-week campaign encouraged listeners to book a holiday with Cleartrip and generated more than 364 tweets, a reach of 16,370 and more than 200,000 impressions.