YAS ISLAND in Abu Dhabi, UAE, has partnered with Expedia to promote Yas Island’s activities and offerings and to position it as the region’s prime leisure and entertainment destination for local and international travellers, on one consolidated platform.
The six-month campaign which was launched on Expedia.com on September 30, 2013, targets the wider GCC and US markets and Expedia.co.uk, which covers the greater UK market.
The promotion will be aimed at people who are looking to travel to the UAE for the first time and also re-target those who have been searching for holiday options in the UAE, but haven’t finalised their booking.
As part of the campaign, Expedia will host the first Destination Activities Store of its kind, the Yas Island Abu Dhabi Store, where online users will be able to learn more about the offerings, attractions, events and entertainment on Yas Island. Users can book their stay at any of the Yas Island hotels, book their tickets to; Ferrari World Abu Dhabi, Yas Waterwold, Seawings, F1Etihad Airways Abu Dhabi Grand Prix and any of the events taking place on Yas Island.
The platform also provides sections to learn more about Yas Links Golf Course, Captain Tony & Azure Charters from the Yas Marina, Stars ‘n’ Bars Abu Dhabi and Yas Marina Circuit’s karting, driving school and Formula 1 experiences.
Expedia will also be promoting Yas Island’s campaign on their social media platforms where followers can participate in competitions to win a holiday for two people to the UAE which will include a two night stay at the Arabian Nights Village, a four night stay at Yas Viceroy Abu Dhabi, Yas Island, two tickets to Ferrari World Abu Dhabi and two tickets to Yas Waterworld.