ABU Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and TUI, one of the world’s leading leisure travel companies, teamed up to stage a month-long destination campaign in New Delhi to further bolster Indian visitor numbers to the emirate in the UAE.
It is the first large-scale consumer facing activation for TCA Abu Dhabi in India since opening its dedicated promotions office there early this year and reinforces the two organisations’ commitment to the Indian market – the largest overseas catchment for the emirate this year in terms of hotel guests.
Dubbed ‘Abu Dhabi Month’, the campaign ran throughout August in the TUI flagship store at New Delhi’s Select Citywalk Mall and conducted a number of marketing and online activities.
“With much more to see and do in Abu Dhabi as well as increased air access from the country following Etihad Airways’ equity stake in Jet Airways, we expect to see strong growth in the number of Indian guests choosing the emirate as their preferred holiday destination,” said Bejan Dinshaw, country manager – India, TCA Abu Dhabi.
In the first six months of 2013, some 80,179 Indian nationals stayed in Abu Dhabi’s 145 hotels and hotel apartments – a 22 per cent rise on last year. They accounted for 334,238 guest nights – up 43 per cent on 2012 and stayed an average of 4.17 nights – an increase of 17 per cent.