EMAAR Properties PJSC and Meraas Holding have launched a new hotel brand, ‘Dubai Inn’ focused on the affordable segment.
Mohamed Alabbar, chairman of Emaar Properties said that the new hotels would be stylishly designed by Emaar to create a new hotel experience that will be highlighted by affordable elegance. “One of the key drivers to achieving the Dubai Tourism Vision 2020, to double the number of annual tourists to 20 million by the turn of the decade, is to offer a wider choice of affordable hotels that appeal to the new generation of travellers.”
Abdulla Al Habbai, group chairman of Meraas Holding, said: “With two-thirds of the world population living within an eight-hour flight from Dubai, the city has tremendous tourism growth potential. By creating a robust pipeline of affordable hotels under the Dubai Inn brand, we plan to attract more visitors to our city from the fast-growing markets in the Asia-Pacific, Africa, Europe and the wider Middle East.”
He explained that another key driver for the affordable hotel segment is the on-going plans to develop a number of world-class theme parks in the city. “Theme parks traditionally attract short-haul leisure seekers that come in family groups, and the central location of Emaar’s Dubai Inn hotels, in close proximity to these leisure attractions will appeal to the visitors.”