ACCOR Middle East have announced plans to launch its first Adagio Aparthotel hotel in the Middle East in October 2013. The Adagio Abu Dhabi Al Bustan (279 apartments), located in Abu Dhabi, UAE, is one of three hotels set to open in the region within the next 18 months.
Designed to be a new network of urban residences, the Aparthotels Adagio brand offers upper-midscale apartments with hotels services for “just like at home” stays in major destinations. The hotel’s key market segments are individual corporate clients seeking extended stays.
However, Aparthotels Adagio are popular among families and leisure travellers too, due to the facilities they offer in prime city centre locations with a close proximity to shops and malls, restaurants and transportation infrastructures.
The brand Aparthotels Adagio is a leading European brand in the urban residence market for medium and long-term stays with over 10,000 apartments in key cities such as Paris, Berlin, Munich, Rome, Monaco, Vienna, and Geneva to name a few.
The Adagio concept is designed to offer a guest both a flexible and dynamic pricing policy designed for various length of stays (short, mid-, long-stay), and for the investor increased profitability through optimisation of construction costs as well as a proven sound business model.
Accor Middle East intend to develop 10 Adagio properties spanning key cities across the region within the next three years, of which five properties will be under construction or fully operational by the end of this year, with advanced discussions under way for new Adagio properties in key locations such as Riyadh, Jeddah, Doha, Makkah, Dammam, Al Khobar, etc.