RATED among the top 10 independent bed banks globally, Swiss-based lowcostbeds, has announced its foray into the Middle East. Targeting the lucrative inbound and outbound markets from the region, the company has appointed Discover the World Marketing as their representative in the region.
Paul Riches, group director of sales, lowcostravelgroup, said, “We are confident of the region as both inbound and outbound business in the region is showing a healthy increase.
“We offer an extensive range of hotels across the globe, coupled with leading technology, so we are very excited about the prospects the Middle East market has to offer us. As a trade only brand, lowcostbeds boasts an excellent portfolio of hotels across Europe, the Far East and USA, besides other regions that Middle East outbound travellers traditionally like,” he added.
Commenting on the appointment, Discover the World CEO, Jenny Adams said, “Discover the World Marketing is very excited about our strategic partnership with lowcostbeds. We’re eager to use our vast experience with the local Middle East travel market to introduce the trade to lowcostbeds. With their vast hotel inventory and attractive commercial terms, lowcostbeds is the right solution for today’s travel trade.”
Riches added, “ATM is the leading travel and tourism exhibition and gives us the perfect opportunity to introduce and position lowcostbeds. We are extremely excited about the show and looking forward to being there. Patricia is also attending, in order to meet with the local hoteliers who we are already working with in the region and to source new hotels, to add to our GCC product portfolio.’
Offering a global inventory of 150,000 hotels in over 4000 resorts and cities, lowcostbeds is the ideal partner for travel agencies. Riches continued, “Travel agents are always looking for good rates and, more and more relevant hotel inventory. At the moment we are working with over 20,000 travel agencies and local buyers worldwide and our objective is to grow that considerably.”