RAMADA Downtown Dubai, located in Dubai’s most prestigious and vibrant district, will participate at Arabian Travel Market (ATM) 2013 to strengthen its existing business relationships and meet potential partners, including B2B and B2C prospects.
The hotel aims to maximise its presence in the exhibition, promote Dubai as a tourist and business destination, and identify new trends in the hospitality industry such as online marketing strategies, social media and technological innovations.
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Wael El Behi, general manager, Ramada Downtown Dubai said: “ATM plays an important role in reinforcing various areas of our business as it provides an excellent opportunity to promote the hotel to the travel trade sector, which caters both leisure and corporate guests. We had good turnout from our participation last year and we set sights on better results this year, as new exhibitors and visitors are expected to attend.”
Ramada Downtown Dubai will exhibit alongside Wyndham Hotel Group. The stand will serve as one-stop information hub with all the details, options and promotions of Ramada hotels around the region.
“This year, we aim to strengthen our brand position in the region and achieve an international mix of guests. We intend to target the right niche, as well as to introduce Dubai as a destination for visitors from South East Asia and Latin America,” added El Behi.