TILAL LIWA Hotel is all geared up for the Arabian Travel Market 2013, where it will highlight Abu Dhabi as a tourism destination, unveil their new summer campaign and look to target new growing markets in the region.
The UAE property will launch its summer promotion with an attractive campaign of affordable rates and added values combined with activities. The promotions will target both residents and guests from the region and the European markets including other growing markets such as China, Russia, France, Australia and Saudi Arabia, in addition to its already established markets such as the European segments. The focus will be on the weekenders, overseas leisure market and group segments looking for ideal locations for team building activities, workshop, meetings, product launches, to name a few.
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Ayman Ashor, general manager, Tilal Liwa Hotel, said: “ATM provides great exposure in the leisure tourism market and offers the opportunity for hotels to interact with major international tour operators, destination management companies, come to meet up and have serious talks on purely B2B wholesale leisure travel sector.
“The travel trade show has shown strong growth in promoting the country as world tourism hub. The Abu Dhabi Tourism Authority overseas offices in several countries have given a top line exposure to major travel agents of the destination Abu Dhabi.”
He added: “The main topic of discussion will be the tactical offer running until September 2013 promoting the summer campaign. The hotel, this season, has organised more adventure activities including stargazing, desert football, volleyball, desert walk to the oasis plus outdoor events. We anticipate a fruitful summer as the hotel has lined up an extremely attractive competitive packages with ‘extra added value’ targeting the families and groups.”