ARABIAN Travel Market (ATM) has announced the names of the three global destinations nominated for this year’s New Frontiers Award, the results of which will be revealed at a special roundtable session featuring award recipients from the previous seven ceremonies.
The three destinations short listed for 2013 are – New York State, USA for its efforts in the aftermath of Hurricane Sandy; Philippines for reviving the tourism industry in Mindanao after Typhoon Bopha and Pakistan after floods, prompted by heavy monsoon rains, affected over five million people.
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New York’s Hurricane Sandy, which left a trail of destruction saw the city boost its efforts to repair, rebuild and recover |
“This year’s awards coincide with our 20th anniversary celebrations and it is a poignant moment for the industry as a whole, to reflect on the devastation that natural disasters can wreak on human life, habitat and infrastructure, irrespective of their international status,” said Mark Walsh, portfolio director, Reed Travel Exhibitions.
Launched in 2005 by Arabian Travel Market, The New Frontiers Award was created to recognise outstanding contributions to tourism development in the face of overwhelming adversity, supporting the chosen destination by donating exhibition space at the event to the value of $10,000.
Now in its eighth year, the one-of-a-kind roundtable session will include previous award recipients, including Phuket, Thailand, which was devastated by the 2006 tsunami, and last year’s recipient, Japan.
“Participants will have a chance to share their experiences once again and report on how, in the intervening years, their respective tourism destinations have – quite literally – picked up the pieces and gone on to rebuild and recover,” remarked Walsh.
“However it’s not just a question of physical recovery. Tourism strategies need to be re-evaluated and revised marketing plans put in place to reposition a destination and to create confidence amongst its target markets,” he added.
The New Frontiers Award is a vital element of Arabian Travel Market’s commitment to support the global tourism industry, and provides a platform to drive awareness and assist destinations in the recovery process through participation at the show.