THE Concorde Fujairah Hotel has announced its new management with its recent merger with Mourouj Hospitality Management. Mourouj Hotels & Resorts was established in late 2012 offering a true Arabian hospitality culture and healthy environment with Alcohol free hotels, the company is a 100 per cent UAE owned and is based in Abu Dhabi with four operational hotels under its umbrella in Abu Dhabi, Dubai and Fujairah.
Mohamed Fekry, general manager of the Concorde Fujairah Hotel by Mourouj Hotels and Resorts said, “With the new merger, we have a good opportunity to enhance our company profile. The new property will target every key city in the Mena region offering a family friendly environment and being recognized as the number one family destination hotels.
“We are now working with the team in Concorde hotel to bring them in line with our brand standards and focusing on offering personalised services. We are also looking into integrating the hotel within our sales and marketing platform and offering a wider range of facilities to our customers.
“We are optimistic about our growth plans and I am sure we will see new hotels added to our portfolio before the end of the year in the UAE and Saudi Arabia,” he added.
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The hotel is currently looking at setting up a loyalty program and will announce a couple of new products at the Arabian Travel Market (ATM) taking place in Dubai next month.
Speaking about business, Fekry added that business in Fujairah has seen a good increase since the beginning of the year with several events that took place in the emirate of Fujairah and remains optimistic for the rest of the year.
“The hotel has a balanced mix of business being corporate travellers both on short and long term stays, and weekender families as well as government business. We are looking to increase our market share from the online business although it is in general still not fully developed for Fujairah, but we can see some good bookings coming our way now,” concluded Fekry.