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HORECA, the annual meeting place for the hospitality and food industries, is heating up with more than 385 exhibitors and 14,000 buyers and trade professionals expected to attend this year’s edition.
The regional trade show that will take place from April 9 – 12, 2013 at Biel, Lebanon expects to provide close to 15,000 sq m of product offerings, in addition to inspirational culinary, business and innovation activities.
Hospitality Services has confirmed that Horeca 2013 is almost fully booked. The exhibition proved its popularity yet again with a staggering 90 per cent booking three months before the show. Exhibitors from Lebanon, as well as Poland, Italy, Thailand and Turkey, are expected to round out the number in the coming months.
This year’s show will include some of the Industry’s benchmark competitions as well as an extensive array of Live demonstrations. Events include; The Hospitality Salon Culinaire with over 200 participants and 11 international judges, The Junior Chefs Competition where over 50 students from hotel management schools and universities will compete and professional executive chefs from five-star hotels will select the winners, The Art of Service Competition with over100 participants and 10 judges from hospitality universities and five-star hotels food and beverage managers, The National Extra Virgin Oil Contest featuring 50 olive oil producers and eight international olive oil expert judges, The Atelier Gourmand by celebrity chefs and The Lebanese Bartenders Competition .
Horeca 2013 will be redoubling its efforts to adapt to the current economic situation, and the show is expected to surpass expectations as the definitive point of convergence for the region’s food and hospitality sector. As the show will be celebrating its 20 anniversary and renewing its commitment in promoting innovation, rewarding excellence, bringing people together and promoting Beirut as The Capital of Taste.