REED Travel Exhibitions, organiser of the leading luxury travel events International Luxury Travel Market (ILTM), ILTM Asia, and ILTM Americas has announced the launch of the first luxury travel event to focus exclusively on Africa - ILTM Africa. Scheduled to take place in Cape Town in April 2013, the event will follow ILTM’s successful format of selecting the most discerning luxury travel agents and specialists to meet directly with Africa’s diverse range of luxury travel suppliers. Whilst the product will be totally devoted to Africa, buyers will come from its biggest markets around the world including USA, Brazil and Europe.
To comply with ILTM’s policy of pre-qualifying both buyers and exhibitors, each of the buyers and suppliers invited to attend will be accredited for participation in ILTM Africa. Pre-scheduled appointments will be arranged on a strict one-to-one ratio.
Alison Gilmore ILTM exhibition director said “Reed has been exploring opportunities in Africa for some time and because of the sheer size of the continent, the diversity of its luxury travel offering with natural beauty, world-class facilities, adventure and wildlife experiences, it makes sense to take our global brand, already on three continents, to a new one, Africa.
“From the day we launched ILTM Americas earlier this year, we sold out within a matter of weeks and with the debut event opening on October 1, there will be a wait list of companies who will ensure substantial growth for the event in 2013, we fully expect ILTM Africa to have the same support”.
“Africa offers it all for the luxury traveller - exotic locations, stunning properties and unique experiences. It is fitting that Africa now has a platform with ILTM to showcase its wonders and diversity. ILTM has been the pioneer of luxury travel forums, matching buyers and suppliers in a highly professional and successful environment” says Frances Geoghegan, managing director of Africa Travel UK.
“ILTM coming to Cape Town will be of great benefit to the whole of the African travel industry,” added Geoghegan.